Field Marketing Manager - Job Details

Job in 'Marketing' discipline and 'Marketing Manager' category


Advertised Details
Job title: Field Marketing Manager
Reference code: MPJS10807
Job category: Marketing Manager
Position status: Filled Min Salary (p/m): R22000
Position type: Permanent Max Salary (p/m): R22000
City: Cape Town  
Description
PURPOSE OF THIS JOB: To establish a local face of a global brand
The Field Marketing Manager (FMM) is responsible for driving creative marketing strategies through Consumer Collecting, Events & Opinion Leaders and the multiplier effect of local communication within a geographic market area. All Field Marketing activities reflect regional specialties, landmarks, habits and traditions including relevant local sports, disciplines and scenes.

This implies on a field level:
•Management of the strategic marketing direction of the brand; support and management of brand marketing objectives, strategies and philosophies;
•Creation, planning and execution of marketing programs and events; with a specific focus on communications.
•Integration of marketing into key sales initiatives to build brand awareness, brand love, word of mouth for the brand and product sales.
Skills Required
KNOWLEDGE, SKILLS AND EXPERIENCE
1.Minimum 4 years marketing experience and 1-2 years management experience
2.University – Bachelor’s Degree preferred
3.Strong understanding of youth culture in sports & culture
4.Exceptional communication skills, including presenting and training abilities. Empathy to work with very different stakeholders (journalists, sports & culture scenes, authorities)
5.Strong planning and project management competencies
6.Ability to cultivate team environment
7.Creative mind
8.Must be proficient in standard Microsoft office applications and common IT tools
Additional
KEY RESULTS AND DELIVERABLES (WHAT DOES SUCCESS LOOK LIKE)
1.Perfect execution of the consumer collecting programsh
2.Have a solid understanding of the influential scenes that impact the local market and maintain strong relationships with key people and organizations within them – especially in the regional media landscape.
3.Integrate the brand into these communities in credible ways via support of relationships, events and programs that drive word of mouth and brand image.
4.Deliver the execution of impactful relationships and marketing programs that resonate and entrench the brand values with key targeted consumers.
5.Creative development and execution of new programs and events that keep the brand relevant and aspirational to key targeted consumers.
6.Effectively support and cooperate with the sales team to secure excellent distribution (omnipresence) in general and particularly on and around universities plus work on integrated marketing efforts that drive consumer offtake in the field.

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