Senior CRM Brand Manager - Job Details

Job in 'Marketing' discipline and 'Brand Manager' category


Advertised Details
Job title: Senior CRM Brand Manager
Reference code: MPJS10711
Job category: Brand Manager
Position status: Filled Min Salary (p/m): R35000
Position type: Permanent Max Salary (p/m): R40000
City: Cape Town  
Description
Senior CRM Brand Manager reporting to the Marketing Manager, will be responsible and accountable to prepare and oversee all CRM and specifically all communications

Job Outputs
•Help achieve churn and up sell targets through developing comprehensive CRM plans / activities for Dial-up, ADSL, Wireless and SOHO / SME bases
•Oversee and initiate communications to the base to fulfil objectives
•Set the CRM strategy
•Plan and implement the Retention strategy (e-mails, direct mails, SMS’s and any vehicle used for CRM) within budget
•Build and implement a customer journey plan
•Successfully launch new products to the base
• Increase revenue per user and continually promote value added services
•Reward loyal customers through special offers
•Ensure cutting edge creativity to maintain brand positioning
•Knowledge and experience in research
•Work with data analyst to understand behavioural patterns
•Control segmentation of base
•Manage key relationships
•Manage two staff members
•Develop and maintain relationships with all internal and external agencies
Skills Required
Skills and Competencies
•Excellent command of English language
•Strategic thinker
•Ability to transfer technical terms into consumer friendly communications
•Passion for communication and its role in preventing churn
•Ability to interpret data
•Attention to detail is essential
•Ability to develop strong working relationships with colleagues and agencies
•Passionate with a strong sense of ownership
•Excellent computer literacy
Additional
Qualifications and Experience
•3 year qualification – Marketing Degree or Diploma
•Excellent communication skills at all levels
•Highly computer literate
•Numerical ability required
•Previous experience in Internet and / or Marketing department in a CRM role
•At least 5 years experience in a CRM environment
•Experience working in a corporate marketing environment
•Previous experience working with advertising agencies – digital and traditional

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